Google Analytics Short Cut

The Book

Google Analytics Short Cut is divided into sections that explain the various features of Google Analytics. Each section describes how a certain feature works, tips on how to take advantage of that feature and warnings to help you avoid configuration mistakes. Here’s what the PDF covers:

1. Getting Setup Correct
2. How Google Analytics Works
3. Profiles and Profile Settings
4. Filters
5. Goals & Funnels
6. Common Website Configurations
   • Dynamic Websites
   • Tracking Across Multiple Domains
   • Tracking Across Multiple Sub Domains
   • Tracking Across Multiple Domains with Multiple Sub Domains
   • Frames & IFrames
7. Marketing Campaign Tracking
8. E-Commerce Tracking
9. Custom Segmentation
10. CRM Integration
11. Tips & Tricks
    • Tracking Visitor Clicks, Outbound Links and Non-HTML Files
    • Recommended Profiles & Filters
    • Custom Segmentation Hacks
    • Excluding Yourself from Google Analytics Data
    • Creating an Implementation Plan
    • Keeping Track of Your Configuration Changes
    • Troubleshooting Data Accuracy
12. Reference
    • Google Analytics Functions
    • Tracking Code Variables
    • Regular Expressions
    • Tools for Debugging Google Analytics